20 Sep Content Creation

How do you create a message that engages the widest demographic in your focus? The balance of a firm position, but just open enough to allow your audience to fill in the blanks that create their own space for relatability, is the puzzle and the art.

A formula of:

• Highs or lows
• Watching or listening
• Inspiring thinking
• Self-empowerment
• Collaboration, compassion, humor, or even outrage.

What is not enough and what is too much? And what is the “sweet spot” that creates positive or negative commentary? … Both are viable.

When you watch a theatrical production, rarely does the actor simply walk on stage. Other, more subliminal executions are taking place simultaneously: Scripting, speaker/talent body language, video, audio, lighting, scenic, transitions .. You are responsible for not just one layer but all. When do you need all layers versus a few? THAT is the key to a strong producer, creative, and director.