25 Mar Yes — hire the young, fresh, digital-native creatives.

Yes — I hire the young, fresh, digital-native creatives. Absolutely.

They see the world differently. They move fast. They break format in all the right ways.

BUT … while the industry keeps evolving from linear TV to streaming, vertical video, iPhone capture, podcast cams, live socials, FAST channels, branded content, remote control rooms, hybrid events, creator-led content, and whatever comes next… one thing still holds:

Great storytelling transcends the technology.
Because when the platform shifts, the rundown changes, the client pivots, the signal drops, the host goes off-script, the segment gets cut, and somehow you still need magic by air time…

That’s where my peers and I, experienced producers, directors, showrunners, TDs, ADs, and production leaders come in.

Fresh talent brings new energy.
Experienced talent knows how to create out of chaos.
And more often than not, the best work happens when both are in the room.